The reason I like it is that it points out that “chemical-free” is a stupid label, and that not all chemicals are bad (at the right doses). This type of poster could be also applied to “chemical-free” shampoos, by listing what’s in natural coconut and mint oils. I also think it would be cool to draw all those chemicals (make the size of the structure correspond to the relative amount in the apple), and repeat for several “natural” and man-made products.
I think that the “We love chemicals” posters could be combined with a set of “Natural isn’t aways safe” posters. For instance, Andrea writes about an example of dangerous natural foodstuffs. And there’s always Jim Collman’s book Naturally Dangerous.
Here are my quick drafts:
I’m moderately satisfied with them.
UPDATE: MRW posted his really cool posters:
Very cool. I like them, MRW!